Section 01 · Proposed for: About page
The Story Thread
A chronological brand-story timeline drawn on the thread motif. Milestones alternate on a continuous aperol thread; key moments (founding, present) take the aperol and teal colourways. Content is Ashley's real road — she edits the words, the structure holds. Entrances stagger as the section scrolls into view; motion is disabled for reduced-motion users.
The road here
Every thread has a beginning.
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2019
Strut Creative
The questions start
An account manager on paper — but every project turned into a longer conversation about stakeholders, the single most important message, and relevance. The strategy questions would not stay quiet.
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2021
Throughline is born
The thread gets a name
Every iconic brand has a throughline — a singular, unbreakable thread that connects its vision to the world. In February 2021, that belief became a practice.
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2022
Nutrien
Storytelling at enterprise scale
A finance transformation is a hard story to tell. Executive narratives, employee communications, and an internal brand built to help thousands of people find themselves in the change.
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2023
Suncor
The people side of change
Communications, change management and training for an ERP program reaching 2,500+ employees — proof that the thread has to hold inside an organization before it can hold outside it.
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2024
Maverick Agency
Insight before strategy
Going beyond industry trends to the human insights that drive genuine brand affinity — and turning them into on-brand moments that convert audiences into champions.
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Now
Throughline
Brave brands, bold leaders
Everything the road taught — enterprise change, agency craft, human insight — pointed at one job: helping brands find the thread and weave it through everything they do.